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Nuevas políticas, nuevas miradas y metodologías de evaluación. ¿ómo evaluar el retorno social de las políticas culturales?

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Change in policy objectives and instruments does not always entail the development of new perspectives and strategies for policy evaluation. Cultural policies exemplify these circumstances. On the one hand, they have achieved a crucial role in the territorial development which tries to integrate knowledge economy with social cohesion, governance, and sustainability but on the other hand, their policy evaluation perspectives remain focused on aesthetic and cultural consumption criteria, or simply in culture externalities. Thus, this article contributes to the development of methodologies that evaluate scientifically the social return of cultural policies, their public value and benefits for citizens.

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