De la cultura Kodak a la imagen en red: Una etnografia sobre imagen digital (From Kodak Culture to Networked Image: An Ethnography of Digital Photography Practices) unpacks the concept of the 'networked visual image'; this, for Gómez Cruz, is mainly the result of the interrelation of social processes and new technology. With a background in Communication Studies and Sociology, Gómez Cruz has been researching Internet practices since 1997, first in Mexico, then in Spain and now in England. He has previously published two books, both in Spanish, which can be translated as Cybersex, the Last Frontier of Eros: An Ethnographic Study (2004) and Internet Metaphors (2007), in addition to several papers on digital and visual culture and ethnography. Through rich online and offline fieldwork, Gómez Cruz frames his observations of photographic practices in terms of the 'onlife'. (description continued in book review, attached in Documents)
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