For organisations the capability to continuously produce new and/or innovative products or services for the market can help guarantee the organisational survival. To achieve this, firms need to concentrate on their individuals' creativity and innovative behaviour, because these behaviours of individuals are the foundations of innovative behaviour in every organisation. From all the forecasters of these behaviours, leadership behaviour appears to be one of the most important elements for fostering and enhancing individual creativity and innovative behaviour. However, the review of literature and previous empirical studies led to diagnose existing problems around the topic of this study. A solution to overcome identified problems is then proposed.
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